Bea Fields has built her professional coaching business from a solo practice to a team of coaches who work with executives around the country. Bea has developed a particular specialty working with emerging leaders and sought to develop a national platform for her special knowledge and experience.

Bea takes a creative approach to her leadership coaching. We wanted to communicate her innovative style, insight into generational differences, and depth of experience to a broad community. We developed a strategy that integrated both online and offline channels, with the intention of driving traffic to her site, where she could promote herself to three segments: prospective clients; organizations in search of a qualified speaker in her areas of expertise; and media seeking credible authorities for comments and information for their reports.

To promote Bea’s creativity as a leadership coach, we worked with her to develop a manuscript that puts leadership into a context that truly demonstrates the impact. Edge! A Leadership Story presents a fictional CEO who discovers, through a coach, how his business and his life can be transformed through this process.

We next collaborated with Bea on a book project that focused on the new generation of leaders and entrepreneurs — the Millennials — who are making a powerful impact on the workplace, in business, and in the world. Millennial Leaders: Success Stories from Today’s Most Brilliant Generation Y Leaders presents the highlights from interviews with 25 innovators who, together, paint a fascinating tableau of the possibilities, the perspective, and the practical knowledge they bring to the world around them.

After the book manuscripts were completed, we assisted Bea with furthering her reputation by ghostwriting articles for publications in business journals and online article directories.

Once the manuscript for Edge! was completed, we helped Bea to secure a publisher and develop a promotional plan. We also shared the manuscript with Michael Gerber, author of the best-selling E-Myth books and a client of Writers of The Round Table. He was so impressed that he wrote the Foreword for the book. This man, who Inc Magazine hailed as “the #1 small business guru” ,wrote: In Edge, our coach is someone I wish I knew when I needed one. She possesses the wisdom of someone who knows there’s no time to waste working with foolish people.…(Only after reading the book did I find out that the coach was based on author and leadership coach, Bea Fields…Bravo!).” Edge! is scheduled for a May 2008 publication.

Bea's second book, Millennial Leaders: Success Stories from Today’s Most Brilliant Generation Y Leaders, was published in November 2007. Once the manuscript was accepted by the publisher, we continued to support Bea during the production process, providing marketing and design advice. She regularly calls on her ghostwriter for writing assistance with opportunities that have arisen as a result of the powerful reception for her book!

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